🏢 THE CONVENTION CENTER PRODUCTION GUIDE

Iconic architecture, high-capacity logistics, and the home of global pop culture.

📐 The Visual Aesthetic: “Maritime Modernism”

Designed by Arthur Erickson, the center is a “nautical masterpiece.”

  • The Sails Pavilion (The “Hero” Shot): A 90,000 sq. ft. column-free space topped with iconic Teflon-coated fiberglass sails.
    • The 2026 Tech: The sails now feature a programmable LED lighting system. You can coordinate the “Sails” to glow in your brand’s exact hex colors for breathtaking nighttime aerial/drone shots.
  • The Inclined Elevator: One of the few in the world, this exterior elevator runs parallel to the massive concrete staircase. It’s a “sci-fi” favorite for fashion and tech brands.
  • The “Skyline” Terraces: Over 180,000 sq. ft. of outdoor terrace space overlooking the San Diego Bay. Perfect for “Golden Hour” interviews with the harbor and yachts in the background.

📝 The Rules of the House

Filming at the Convention Center requires a different approach than filming on a public street.

  • Jurisdiction: The building is managed by the San Diego Convention Center Corporation (SDCCC).
  • Editorial/News: If you are filming “news” or “coverage” of an event, standard media credentials usually suffice.
  • Commercial Shoots: For scripted commercials or films (non-news), you must obtain express written permission and likely pay a facility fee.
    • Primary Contact: communications@visitsandiego.com
  • The “Comic-Con” Exception: During late July, the rules change entirely. The “front drive” and surrounding sidewalks become badge-only zones. If your shoot requires the “Convention Center vibe” without the crowds, avoid July at all costs.

🚛 Logistics for the Line Producer

  • Drive-On Access: Eight of the loading docks offer direct drive-on access to the exhibit floor. You can drive a hero car or a small grip truck directly into the main halls.
  • Basecamp Potential: The center has over 1,900 on-site parking spaces. If you are filming in the Gaslamp Quarter, the Convention Center garage is often the most secure place to house a fleet of production vans.
  • The “Green” Advantage: As a LEED Gold facility, the center has world-class waste diversion and composting. If your production is “Sustainability Certified,” filming here bolsters your green credentials.

💡 The Producer’s “Secret Scout” Tip:

The Backside Secret: Most people film the front (Harbor Drive) side. However, the waterfront side (Embarcadero) offers a sleek, glass-enclosed aesthetic with zero traffic noise. It’s the best place to get a “High-End Corporate” look without the sirens and trolley noise of downtown.